Marketing Leadership + Activation
Stuck in the "Growth Valley"? You have traction, but you can't afford a full internal marketing team yet.
Stop playing "De Facto CMO." We provide the Senior Leadership, Strategy, and Execution of a full marketing department—for less than the cost of a single senior hire.
What B2B SaaS and Tech Companies Say
Trusted by the teams building the future of B2B tech.
Marketing Leadership + Activation
Your Connected Growth Engine
We don't just advise; we execute. Here is how we replace "random acts of marketing" with a system built for scale.
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Senior leadership that owns the outcome— so you can stop playing CMO and get back to being the CEO.
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A full functional team for less than the cost of one hire— extending your runway while increasing your capabilities.
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One clear narrative across every channel— creating a unified buyer journey that actually converts.
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Agile execution via mkgOS means we ship weekly— building momentum that compounds quarter over quarter.
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Unified KPIs and transparent forecasting— giving you the confidence to make data-backed investment decisions.
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Systems that connect brand to revenue— lowering CAC and creating a scalable engine for future growth.
This isn't a consulting gig. It’s a complete operational installation. We bring the strategy, the systems (mkgOS), and the specialists to drive revenue, so you can stop worrying about marketing and get back to running your business.
You have traction. Now you need scale.
We build the engine.
The Solution
The First Track™
We use the TRACK Framework to lay the first piece of a scalable marketing engine — so you finally move out of the growth valley and into measurable momentum.
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Think
We diagnose what's blocking growth by identifying the real bottleneck across your funnel, messaging, data, and processes.
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Ready
We identify one strategic opportunity that will create meaningful lift — no overwhelm, no guessing, no 20-point plans.
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Activate
We turn your strategy on by building the asset, narrative, or system that will actually move your business forward.
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Calibrate
We install the first piece of your mkgOS — aligning tools, processes, and people so your marketing becomes a connected system.
For 14 years, MKG has helped founders replace Random Acts of Marketing with a connected system that scales. The First Track™ is where that system starts.
Meet your Marketing Leadership
Senior expertise. Direct partnership. No layers.
We don't hide our talent behind account managers. You work directly with the leaders building your engine—eliminating the "whisper down the lane" effect to ensure your vision translates instantly into execution.
B2B SaaS and Tech Marketing Services
Three services. One compounding pipeline.
Every MKG engagement is anchored by dedicated Account Direction and Project Management — a senior strategic partner who owns the vision, the relationship, and the results. Around that foundation, we deploy four disciplines that each compound into the next.
Services
Search Visibility Optimization
Organic traffic down? AI just changed the rules. SVO is MKG's unified framework combining SEO, AEO, and GEO — so your brand is the cited answer everywhere your ideal customer is searching. Not just ranked. Referenced.
Digital Advertising
Your paid spend should book meetings. Not just clicks. MKG builds paid programs that capture demand at the exact moment your ideal accounts are ready to act — and amplifies the trust your organic presence has already built.
Latest episodes from our podcasts
Back on T-R-A-C-K
The End of SEO as We Know It? Navigating Google’s AI Search Shift
In this episode, Kerry Guard and Evan Patterson discuss Google’s latest AI announcements and what they mean for the future of search. They explore why traditional SEO is no longer enough, how AI is changing the way brands get discovered, and why clear positioning, consistent messaging, and audience-driven content are becoming essential for visibility in an AI-first world. (44 minutes)
Back on T-R-A-C-K
Kris Anderson on Fixing the Pipeline Perception Problem
In this episode, Kris Anderson explains why pipeline generation isn’t the real problem—alignment is. He breaks down how marketing, sales, brand, and operations teams often define pipeline differently, why volume-based lead strategies are falling short, and how businesses can shift toward higher-quality engagement that actually drives revenue. (50 minutes)
Back on T-R-A-C-K
Theresa Potratz on Why Unhinged Marketing Actually Works
In this episode, Theresa Potratz shows how data, storytelling, and unconventional thinking combine to build marketing that actually drives results, from hyper-personalized outreach with Clay to AI-powered workflows and demand-gen systems that let marketers scale smarter without losing the human touch. (36 minutes)
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