Meet Laura McAliley

Fractional CMO | Founder, Pebble Marketing

Laura McAliley, Fractional CMO and Founder of Pebble Marketing

Founders don't need another slide deck. They need a roadmap to revenue and a partner willing to get their hands dirty to build it. — Laura McAliley

Laura McAliley is the growth strategist founders call when they are ready to turn early traction into sustainable momentum. As the Founder of Pebble Marketing and a key Marketing Leadership partner for MKG, Laura bridges the gap between high-level vision and the gritty execution required to scale.

Her track record speaks the language of investors and boards. She has successfully scaled SaaS startups from seed stage through to exit, most notably orchestrating a 3x revenue lift at Security Journey that led to a successful acquisition.

Laura thrives in the "messy middle" of growth. Whether she is navigating the complexities of a Fortune 100 account or launching a scrappy go-to-market strategy for a new startup, her approach is the same: build the brand, unlock the revenue, and get the business investor-ready.

At MKG, Laura acts as a Fractional CMO for our Marketing Leadership + Activation clients, bringing the senior firepower needed to professionalize your marketing function without the full-time executive headcount.

Expertise

SaaS Scaling: From Seed to Exit
Revenue Operations: Aligning marketing spend with sales outcomes
Brand Strategy: Positioning startups for acquisition and investment

Two people looking over a page of charts and results

MKG Marketing works with you.

Our digital marketing team consists of expert-led service lines built to unify your brand experience and dominate the modern search landscape.

Marketing Leadership + Activation

Own the narrative across the digital ecosystem. We provide the senior strategy to unify your brand voice, ensuring every tactic contributes to a dominant, authoritative footprint.

Marketing Strategy

Stop guessing where your customers live. We build data-backed roadmaps that identify high-intent visibility gaps, aligning your content and channels into a single revenue engine.

Search Visibility Optimization (SVO)

Beyond rankings: we optimize for authority. Ensure your brand is the definitive answer in AI LLMs, conversational chat, and traditional search as the cited source for your industry.

Digital Advertising

High-intent amplification that reinforces your authority. We deploy targeted campaigns that don’t just buy clicks, but create a unified experience from discovery to conversion.